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Dew Arena by Mountain Dew
Location
India
Date
2017-2019
Roles
Integrated Producer, Stage Host
Project type
Esports Tournament, Live Event, Activation
Once hailed as India's largest gaming championship, Dew Arena redefined the competitive gaming landscape across the country. Spanning several months, the event featured qualifiers from hundreds of locations across over 125 cities, culminating in high-energy grand finales in major venues- New Delhi.
Tournaments across popular titles such as DOTA, Street Fighter, Rocket League, and PUBG, paired with prize pools that peaked at INR 20 lakhs, captivated over a million gaming enthusiasts nationwide. While Dew Arena is no longer an active property post COVID, its legacy endures as a testament to innovative event design and a pivotal moment in the evolution of India's esports scene.
